Decathlon, one of many largest retailers of sporting items on the earth, and the Nationwide Basketball Affiliation (NBA:) Thursday introduced a brand new multi-year merchandising partnership that makes the corporate an official NBA license in Africa, Asia, Europe, the Center East and Latin America. It additionally marks Decathlon’s first partnership with a North American sports activities league.
The partnership will function a devoted vary of NBA crew and associated base layers, equipment and footwear * designed by Decathlon and bought underneath its “TARMAK” basketball model.
The gathering will probably be bought in additional than 1200 Decathlon shops worldwide and on-line at: www.Decathlon.com:.
The merchandise will probably be obtainable for pre-order beginning in March 2021 earlier than launching in April 2021 in shops.
“For the reason that creation of TARMAK 4 years in the past, it has been our dream to collaborate with the NBA, the most important basketball league on the earth,” mentioned Damien Dezitter, head of TARMAK. “We’ve a standard purpose of growing basketball around the globe, so it’s pure to work collectively to make that doable.
“We’re excited to companion with DECATHLON, a pacesetter within the sale of sporting items with a world footprint,” mentioned Steve Griffiths, director of the NBA EME, International Partnerships.
“By way of this partnership, NBA followers and basketball gamers around the globe could have entry to an thrilling and modern vary of merchandise to assist them get into the sport.”